Creation of a new logo and PPC and social media campaigns
BeautySense
Professional beauty with soul
We helped BeautySense brighten up their brand – inside and out. We created a modern and elegant visual identity that reflects their values and premium brand portfolio (Pevonia, Medicalia, Thalion, etc.). At the same time, we launched performance-based B2B PPC campaigns targeting professionals in the field – beauticians, salons, and beauty entrepreneurs.
Our goal was to clearly express what Beautysense really is: an exclusive, educational, and environmentally conscious partner of professional cosmetics in Czechia and Slovakia.
BeautySense – beauty professionals
Beautysense.cz – a brand that cares
Beautysense.cz is the exclusive distributor of several luxury cosmetic brands. It is also a company with a clear ethos: safe beauty, environmental friendliness, and a great feeling.
In cooperation with the Association of Cosmetic Industries, it creates an educational and business ecosystem for salons and beauticians, which is based on high-quality products, top-notch training, and a personal approach. The ecosystem also includes its own Beauty School—a platform for sharing know-how and inspiration.
A logo that
doesn’t need makeup
The new logo is based on elegance, simplicity, and memorability. We combine the initials “B” and “S” with typography that emphasizes professionalism and femininity. The delivery also includes a concise but practical logo manual that ensures consistency across online and offline outputs.
Campaigns that appeal to beauty
Part of the collaboration involves managing PPC campaigns focused on acquiring new B2B clients. Through targeted segmentation, we reach beauty salons, beauticians, and female entrepreneurs who are looking for a reliable partner with a broad reach.
Thanks to our experience with performance marketing and deeper understanding of the target group, we are able to optimize budgets and outputs to deliver measurable results – new leads, a stronger brand, and conversions to beautysense.cz.
Cooperation that
makes sense
Redesign of the e-shop homepage
Part of our collaboration also included strategic changes to the main page of the beautysense.cz e-shop and the Collaboration page—from visual hierarchy to user navigation. The new layout features a clear structure, modern design, and stronger presentation of brand values.
We focused on making it easy for customers to navigate between brands, types of care, and forms of cooperation. The result is a homepage that not only looks good but, more importantly, supports conversions—whether it’s new orders or training registrations.
