Microsite creation, social media, and PPC campaigns
Ahorn
We designed and implemented a nationwide campaign for Ahorn called "Ahorn for better sleep" and launched a competition called TAKE A NAP AND WIN.
This was part of the long-term marketing communication of the company, which is one of the leading manufacturers of mattresses, bed bases, and beds in the country.
In record time, within one month, we designed the creative concept for the entire campaign, including the competition. We created a competition microsite with custom graphics, set up communication strategies, and prepared a plan for posts on Facebook and Instagram.
Summary
We created a number of attractive PPC banners and set up click-through campaigns on Google Ads, Sklik, and social networks. We actively communicated the entire campaign to fans and strived to achieve the best possible results.
Key performance indicators we have identified:
- % INCREASE IN FANS
- NUMBER OF INTERACTIONS ON PROFILES
- % INCREASE IN TOTAL ENGAGEMENT
- NUMBER OF PARTICIPATING CONTESTANTS
- NUMBER OF EMAILS IN THE DATABASE
- % INCREASE IN TOTAL WEBSITE TRAFFIC
AHORN CZ, s r.o. is a leading Czech manufacturer of slatted bed bases, beds, mattresses, and pillows, which it also exports abroad.
The company boasts a wide portfolio of products that will satisfy even the most demanding customers. In addition to its standard range, it also offers products in atypical sizes.
While it is the market leader in the production of bed bases, it only began manufacturing mattresses in 2014 and would like to strengthen its market position.
The company’s products meet high quality standards, with customer satisfaction being their primary focus. Ahorn produces over 180,000 slats annually. The product range is supplied to specialist furniture stores, retail chains, and furniture manufacturers.
Our mission
Ahorn sells its products primarily through a network of business partners who offer them in brick-and-mortar stores and online shops. As part of our marketing efforts, we therefore designed content that would strengthen their market position and further raise Ahorn’s profile as an expert in healthy and restful sleep.
The chosen strategy was designed to entertain customers in the long term and provide information on healthy sleep, choosing the right beds, mattresses, bed bases, etc.
Main objectives of the project
- Long-term growth in brand awareness
- Encourage customer preference for the AHORN brand when choosing a bed, mattress, or bed base
- Positioning ourselves as experienced experts, advisors, and caregivers
- Building relationships and communication with customers
- Increasing engagement on our Facebook page and websites
- Increasing sales and turnover among certified dealers and partners
- Getting our products into more hotels, guesthouses, and other accommodation facilities that want to give their customers a good night’s sleep
The proposal for a long-term communication strategy included
Creative design of a nationwide campaign with the contest “Take a nap and win”
Creation of the contest microsite ahornsoutez.cz (no longer functional)
Comprehensive social media management, communication with fans, and launch of an Instagram profile
Creation of content for Facebook and Instagram, graphic design of posts, banners, flyers, and posters
Development and management of PPC campaigns on Google Ads, Sklik, and Facebook
How we helped
- 30% increase in Facebook fans per month
- Over 1,200 interactions (likes, comments, shares) on Facebook per month
- +36% higher engagement
- 120% increase in users reached
- 21.9% increase in total traffic to the AHORN.CZ website during the competition
- 3,000 users per month visited the competition website ahornsoutez.cz
The Result
Thanks to a comprehensive digital campaign, we have managed to maintain contact with fans and future customers and also increase preference for Ahorn brand products, which has contributed to an increase in overall turnover.
The company actively takes on the role of an advisor and caregiver who cares about its customers. It wants to contribute to their peaceful sleep and deliver top quality at a reasonable price.