Logo identity, photo shoot, and online store on Shoptet
BIRGE
How we gave a dream of own clothing brand a real identity
Fashion brands and clothing e-shops are nothing new in our portfolio. Nevertheless, working with Pavla Šafaříková from Birge was something special for us. It wasn’t a large company with an investor behind it, nor was it an e-shop with thousands of products. Pavla came to us on her own, with a clear dream: to create a clothing brand for women that would bring them comfort, confidence, and a sense of freedom in their everyday lives. What’s more, she designs, tests, and manufactures every piece of clothing herself in collaboration with Czech seamstresses.
She convinced us
Fashion brands and online clothing stores Her energy and well-thought-out vision appealed to us so much that we decided to go for it with her. Yes, we had some concerns at the beginning. After all, it was a brand new product, zero sales, zero investment, just a side project at work… But the very first interviews showed us that Pavla is not just a dreamer.Her view of the brand, values, and purpose of the business was often deeper than that of established companies. And it is a pleasure to work with such people.
Name, slogan, and positioning – initial consultation
We started with the basics: the brand name and its essence. Through a series of consultations and questions that got to the heart of the matter, Birge was born. And with it came the slogan “Spread wings,” a message to women that they should feel free and be themselves.
We chose Innocent as our brand archetype—a brand that conveys lightness, joy, and trust. Its natural strength lies in honesty, simplicity, and sincerity. No exaggerated promises, just authentic value and a positive attitude.
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E-shop on Shoptet platform
Since it was the start-up phase and we were working with a limited budget, we chose a functional approach — an e-shop on the Shoptet platform.
We provided:
- Complete e-shop setup,
- product and content filling,
- customization of the template to match Birge’s new visual identity.
Graphic design included banners, tiles, product photos, and mood shots. We also helped with selecting carriers and setting up payments. And within a month, the e-shop was launched.
Studio photography - products and models
The product itself—Frees petticoats—is designed to fit women of different shapes and ages. The goal? Comfort on hot days, no thigh chafing, no compromises. That’s why we carefully coordinated the photo shoot: the models we chose resembled our actual customers, and we wanted every woman to be able to identify with Birge. The photo shoot took place in a studio in a friendly atmosphere — and the resulting photos convey genuine emotion: comfort, joy, and confidence.
Studio photography - products and models
The product itself—Frees petticoats—is designed to fit women of different shapes and ages. The goal? Comfort on hot days, no thigh chafing, no compromises. That’s why we carefully coordinated the photo shoot: the models we chose resembled our actual customers, and we wanted every woman to be able to identify with Birge. The photo shoot took place in a studio in a friendly atmosphere — and the resulting photos convey genuine emotion: comfort, joy, and confidence.
