Logo and visual identity
Safety Film Experts
A unique logo that Hollywood filmmakers are looking at
When Jirka Kosorinsky and I met casually at a seminar, we had no idea that we would end up creating a logo for the American film industry. Jirka is the leader of the security agency SEFEX, which is involved in the creation of action scenes for blockbusters such as Extraction 2, Dune, Gray Man, All Quiet on the Western Front, and Blood Red Sky. His clients include production studios such as Universal, Disney, Legendary, and Netflix.
How did the creation of the SEFEX logo proceed?
The original version of the logo no longer met expectations, and it was the ideal time to take it a step further. The goal was to create a completely new and original logo identity that would stand out on set, be memorable, and inspire the respect and professionalism that the SEFEX team embodies. The ideas for the new version were ambitious – “…crash test dummy wearing a Spartan helmet or shield from the movie 300: Battle of Thermopylae, who will act as a hero”(beautiful assignment 🙂
Artificial intelligence couldn’t be left out
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Making Film Industry Safer
SEFEX – Safety Film Experts Ltd. is a leading provider of health and safety solutions for the film industry. It was founded in 2009. Since its inception, the company has continuously developed and refined its services to meet the highest global standards.
It is a family-owned business that prides itself on providing top-quality health and safety services. Thanks to its family roots, the company is committed to a personal approach and a high level of expertise. For clients, this means careful attention to every detail and confidence that their safety is not just a professional matter for the company, but a personal mission. The company also prides itself on its systematic approach to everything it does and its efforts to reduce entropy.
