Performance-based PPC campaigns on Facebook & Google
Before we initiate such a campaign, we always try to carefully define the target group. Only then we create the advertising texts, graphic banners and define campaign goals, attractive to the potential customers.
During the campaign management itself, we never settle for only basic analytic tools and common sense - which should come as no surprise. With the help of advanced systems, we search for opportunities to enhance the performance of our advertisements. During our management, no rock stays unturned.
How it looks in practice
Our campaign reports are never created through a mediocre practice of copying from analytic tools (no CTR+C, CTRL+V here). The main aspect here is the idea, proposal and a possible realization that leads to further improvement of the performance-based campaign.