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VOMA – Facebook profile management

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01. Summary

Designing and realization of the overall communication strategy based on the need to attract more fans, increasing the range of influence of posts and increased interaction with the fan-base.

02. About the client

For over 24 years, VOMA company has taken care of its customers through its tasty and high-quality meat and smoked products.

03. Our task

To create a Facebook audience, as the Facebook channel is, in a long-term, faster and cheaper than usual channels.

04. How we helped

The first step was to create a communication strategy for the Facebook social network. At the same time, we analyzed their competing companies as the meet and smoked products section has a rich competition on social networks. We are trying to present VOMA as traditional Czech company that cares about high-quality products. At the same time, we are trying to reach the younger target group and built a closer relationship with it.

05. The result

With no promotion focused on gaining fans of the page whatsoever, we managed to have a couple of thousands of views on our posts. At the same time, the community slowly starts to communicate, which has been our main objective. In the near future, we want our fans to be part of our new-products presentations and different consumer competitions.

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