Designing and realization of the overall communication strategy based on the need to attract more fans, increasing the range of influence of posts and increased interaction with the fan-base.
02. About the client
ZON is a traditional brand of syrups and lemonades based in the city of Třebíč, in business since 1879. Interesting fact: Ferdinand Kubeš, the founder of the factory, was among the very first producers in Central Europe who decided to produce lemonades as a beverage. Up until May of 2016, the brand promotion worked on a long-lasting reputation, talks and usual advertising through posters.
03. Our task
Current FB communication was mainly organic and without regular paid posts. We rely on the fact that ZON is a brand people love and would like to follow on social networks on their own. So far it has worked well. After exhausting the first wave of fans, we plan a strategic use of paid ads on FB; another way is to use other communication channels, i.e. Instagram.
04. How we helped
MarketSoul for ZON designed a communication strategy on social networks that are, obviously, part of the brand target group’s life. We play with colors, with seasons, we show ZON as an obvious part of social life. We entertain people, we entertain ourselves. Unique photographs for ZON’s FB fan page arise all the time.
We asked fans which flavor they miss from ZON offer and pushed it a little. Thanks to great results and low price-for-click we were able to prove that investment into PPC and FB is definitely a profitable decision.