Creation of the visual identity of Vizovice
Town of Vizovice
Visual identity for people. Town for people.
A town full of culture and traditions. A town for the people. With the same motivation we approached the creation of the visual identity of Vizovice. We created it mainly for Vizovians. It is Vizovians who will look at it for decades. They're the ones it'll represent.
How did we proceed?
When creating a visual identity for the town of Vizovice, we started with a thorough analysis of its history, culture and values. We understood that the town needed an identity that would reflect its unique character and rich traditions. We developed several designs that incorporated modern elements with historical motifs to create a visually appealing and functional design. Our creative processes included detailed research and brainstorming by the entire team to ensure that our designs resonated with the Vizovice community as much as possible.
Specific design elements, such as motifs inspired by local traditions and landscape, were key in our designs. We paid attention to every detail to ensure that the resulting identity was authentic and visually appealing.
The process of creating the town emblem, or our journey to Vizovice
We took an imaginary walk through Vizovice. Our goal was to search for the treasures of Vizovice, including the intangible ones. Where did the city take us? What did we see? Who and what did we meet? How did we feel? We wanted to include everything in the emblem.
The letter “V” has everything in it
It represents an imaginary gateway to Wallachia and the town itself. It also represents the location of the town in the foothills of the Vizovice Mountains.
The gateway
of Wallachia..
Tradition, culture, plums
When creating a visual identity, we emphasize a deep understanding of the client and their brand. We start with a detailed analysis of the client's history, culture and values to understand what is important to them. Each design is carefully considered and incorporates specific design elements that embody the essence of the brand.
Our goal is to create an identity that is not only beautiful, but also sustainable and relevant in the long term.
We were honoured to participate in the tender
In the end, our proposal was not among the winners of the tender. Glory to the winners, honor to the losers! It was a great experience for us all, and we're really proud of the work our whole team put in.
Tender
Although we were not successful in this tender, we consider every project as an opportunity for growth and improvement. During the preparation we have thoroughly analyzed the needs and values of the town of Vizovice. We developed creative designs that combined modern design with elements of local traditions. Although our designs were not selected, the experience provided us with valuable feedback and new perspectives. Each tender challenges us to continue to develop and deliver innovative and quality solutions that exceed our clients' expectations. We see failure as a chance to learn and get better, which motivates us to aim higher with each new project.
