Long-term collaboration — social media, microsites, branding
Continental portfolio Showcase
Contest microsites
A proven concept that delivers year after year
For Continental, one of the world’s leading tire manufacturers, we’ve been creating contest microsites for several years — a key part of their marketing communication. Each year, we develop a new visual concept and copy tailored to the current campaign. The result? A satisfied client, engaged audience, and clear numbers — the campaigns consistently deliver strong performance.
2020: The first ContiChristmas campaign — the beginning of a successful tradition
In 2020, we launched the first edition of ContiChristmas for Continental— and it quickly became a hit. The campaign was designed to bring daily excitement and joy to the audience. Participants could enter every day to win new prizes, with regular draws taking place on Instagramu. This kept the community constantly engaged — followers eagerly waited for results and kept coming back to Continental’s profile to see who won. A new prize every day, a new surprise every day — all building up to the grand finale on Christmas Eve, when the main prize was awarded.
Since the first edition, tens of thousands of people have joined the campaign each year. This has driven significant growth across the brand’s social media, increased brand awareness, and strengthened the relationship with its audience.. The campaign not only builds engagement in an entertaining way, but also naturally showcases Continental’s latest winter tire models— creating a strong connection between marketing and product communication. ContiChristmas has become a core part of Continental’s annual strategy.
ContiMoto —
a campaign connecting riders with Continental
In 2020, we launched the first edition of ContiChristmas for Continental— and it quickly became a hit. The campaign was designed to bring daily excitement and joy to the audience. Participants could enter every day to win new prizes, with regular draws taking place on Instagramu. This kept the community constantly engaged — followers eagerly waited for results and kept coming back to Continental’s profile to see who won. A new prize every day, a new surprise every day — all building up to the grand finale on Christmas Eve, when the main prize was awarded.
Pepa Sršeň is a professional motorcycle instructor, test rider, and advocate of safe riding. Thanks to his charisma, experience, and passion for motorcycles, he has built a strong and loyal community of fans. His involvement gives the campaign authenticity and naturally connects with the motorcycle audience.
How does the campaign work?
Every year, riders can win exclusive prizes— from tickets to Pepa Sršeň’s riding academy to premium Continental motorcycle tires. The campaign runs online through a simple registration process, with multiple winners selected throughout the campaign. A key part of the project is the collaboration with two legends of the Czech motorcycle scene — Pepa Sršeň and Adam Pešchel.
Stronger impact every year
Each edition helps grow the brand’s social media audience increases community engagement, and most importantly, raises awareness of Continental motorcycle tires. The visual identity and copywriting evolve every year to keep the campaign fresh, engaging, and relevant for the motorcycle community.
ContiMoto is more than just a contest
It’s a way to build a strong relationship with riders and show that Continental is a brand they can rely on — even on two wheels.
Adam Pešchel is an extreme enduro champion and founder of Pešl Motorsport, known for his precision, resilience, and relentless determination. His experience in some of the toughest races makes him the perfect ambassador for Continental motorcycle tires — products built to perform even in the harshest conditions.
Why do contest microsites for Continental work?
- Annual visual refresh — keeping the campaigns fresh and engaging
- Entertaining and interactive content — audiences love to participate
- Lead generation — building an email database for future campaigns
- Higher engagement — growing activity across social media
- Stronger customer relationships — bringing the brand closer to its audience
Contest microsites for Continental are not just short-term campaigns. They are a strategic tool that consistently delivers results and strengthens the brand year after year. And we’re proud to be part of it. 🚀
The intersection of creativity and corporate standards
Working with a global brand like Continental requires a precise balance between creativity and corporate standards. Every project we deliver — from contest microsites and social media to print materials — must not only reflect the brand’s visual identity and tone of voice with precision, but also bring innovative and engaging content that resonates with the target audience.
Ongoing production of complete media banner campaigns
Creativity and structure don’t have to stand against each other — in fact, the best campaigns are created when both work together.
Thanks to our long-term collaboration with Continental, we know how to push creative boundaries, while fully respecting clearly defined corporate standards. Every new design, copywriting concept, or marketing strategy follows global guidelines while bringing fresh ideas that engage customers, increase brand awareness and strengthen engagement.
What they
say about us
“We’ve been working with MarketSoul for approximately three years, mainly in the area of social media management. We are very satisfied with the results of their work. The agency is detail-oriented and strongly focused on results. They consistently bring creative ideas, deliver high-quality outputs, meet the defined KPIs, and — just as importantly — continue to inspire us.”
We manage an Instagram account with 25,000 followers 🚀
The @continental_czsk Instagram is a dynamic platform where we build a community of car and motorcycle enthusiasts. We handle the full management — from strategy and content creation to audience engagement.
- Creative and visually engaging social content
- Action-driven reels and stories that entertain and educate
- Contests and engagement campaigns for an active community
- Building a strong brand while communicating new product launches
Thanks to thoughtful content and consistent growth, we’ve been able to maintain a high level of engagement and strengthen Continental’s position as a leader in the tire industry.
Follow us and be part of it.
The intersection of creativity and corporate standards
Working with a global brand like Continental requires a precise balance between creativity and corporate standards. Every project we deliver — from contest microsites and social media to print materials — must not only reflect the brand’s visual identity and tone of voice with precision, but also bring innovative and engaging content that resonates with the target audience.
Photography for Instagram
Visuals are everything on Instagram. That’s why we regularly create custom photography for Continental— content that not only aligns with the brand’s visual identity, but also captures attention and pulls the audience into the story.
We focus on detailed product shots, dynamic lifestyle photography, and action-driven moments that reflect the emotions connected to riding. Every image is carefully composed, edited, and prepared to perform seamlessly across feed and stories while strengthening the overall brand communication.
Instagram is not just about photos — it’s about the stories they tell. And we create them to engage, inspire, and build a strong brand.
Running jersey design for the Běhejlesy.cz project
