As the name suggests, this type of advertising appears after a user enters a search query on Google, Seznam, and partner websites. It allows you to show up in top positions and respond directly to the demand of potential customers.

This format uses graphic banners of various sizes across Google and Seznam networks. Unlike search ads, they are not triggered by queries but can be targeted based on demographics, interests, or placement on specific websites.

For these campaigns to work properly, a well-structured XML feed is required, containing all key product data — image, price, and seller. These ads appear in Google search and are ideal for e-commerce businesses.

Remarketing campaigns are simple in principle. A user visits your website, leaves, and later sees your ads again across websites within the Google Display Network or Sklik. This requires a properly implemented tracking code that collects user data.

Facebook, Instagram, LinkedIn, and other platforms offer a wide range of ad formats. They are highly effective for building brand awareness, generating leads, and driving direct sales. Communication is fast, direct, and efficient.

Similar to PLA campaigns, these require a properly set up XML feed to compare your products with competitors. PPC (CPC bidding) can also be used here to boost visibility. We ensure your presence on platforms like Zboží.cz, Heureka, Google, Glami, ShopAlike, and others.