Contact

MarketSoul s. r. o.

ID: 047 14 121

HQ: tř. Tomáše Bati 269
760 01 Zlín

SP. ZN.: C 91516 maintained by
Regional Court in Brno

+420 733 624 061
zeptejse@marketsoul.cz

New headless website development

Heureka!
Group

Heureka! group
01
The challenge

Heureka Group needed a new B2B website serving e-shops, manufacturers and brands across Europe. The design was delivered by our partner agency Justmighty; we took over the complete development, technical solution and architecture of the entire website.

The brief was demanding, and that is exactly what we love. A complex information structure, two distinct user journeys (one for e-shops and one for brands/manufacturers), a robust multi-menu, dozens of subpages and readiness for operation across many countries and language versions. No external integrations – which made it all the more about a flawless backend, a clean modular administration and absolute stability.

Heureka! group
02
A future-proof solution: WordPress decoupled from the front-end for maximum performance

We built the headless website on a modern decoupled architecture, where WordPress serves purely as the administration system and the front-end is generated and distributed via a fast CDN. Both layers run on dedicated servers, which ensures maximum control over performance, security and scalability. What does this mean for the visitor? The website loads instantly, it is stable, secure and ready to run smoothly across European markets.

The result?

Performance that holds up even as traffic or the number of language versions grows.

Co jsme vytvořili
Decoupled WordPress

a clean CMS with no unnecessary load

Standalone front-end on a CDN

instant loading and stability

Multilingual

ready for operation across many countries

Comprehensive multi-menu

automatic article listing and smart navigation

Two clear journeys

content split for e-shops and for brands/manufacturers

Security

hardening, front-end isolation, audit logs

Speed

image optimization, caching, a modern build process

Heureka! group
03
Modular administration, where pages are assembled like Lego

We built an advanced modular system based on a combination of Gutenberg blocks and ACF fields. Thanks to this, Heureka’s editors can assemble pages themselves exactly as they need – quickly, clearly and without involving a developer.

  • a flexible building kit of content blocks
  • the option to rearrange and reuse content
  • a clean and long-term maintainable back-end
  • easy management even across multiple language versions

The result is an administration system that keeps pace even with a very extensive B2B content structure.

04
Complete navigation and content architecture

One of the key requirements was a complex information architecture that must stay clear even with a large number of subpages, materials and categories. We created:

  • a sophisticated multi-menu with automatic article listing
  • clearly separated sections for e-shops and for brands/manufacturers
  • a system of templates that display according to content type
  • unified taxonomies and categories for management across countries
  • clear navigation that works even at high complexity

The result is a B2B website that is robust yet intuitive at the same time.

What we achieved

    • A very fast delivery from design to launch
    • A decoupled architecture ready for future growth
    • A multi-menu with smart automatic content generation
    • Modular administration that the client manages independently
    • Maximum speed thanks to CDN distribution
    • Scalability for many countries and language versions
    • Modern accessibility and a strong focus on UX
    • A stable solution built for long-term operation

  • And most importantly: Heureka now has a B2B website that matches its position as the region’s technology leader and serves as a clear hub for its business partners – fast, smart and ready for the future and for AI.

Heureka! group Heureka! group Heureka! group

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