MarketSoul s. r. o.
ID: 047 14 121
HQ: tř. Tomáše Bati 269
760 01 Zlín
SP. ZN.: C 91516 maintained by
Regional Court in Brno
+420 733 624 061
zeptejse@marketsoul.cz
OneTwoTree (FPR Group) builds family homes differently. The key difference? A philosophy of “non-catalogue homes” — every house is an original, designed by experienced architects and tailored to the people who will actually live in it. And the whole journey is built around a beautifully simple 1, 2, 3 principle: configure, specify, move in.
What pulled us into the project was the brand’s courage to make homebuilding feel clear, fair and human: a fixed price and timeline from the start, a three-page contract, and a turnkey home complete with a driveway, fencing and a garden.
A stress-free way to build a home — “move in before you count to three.”
That was exactly the kind of brand we wanted to help build in marketing, too.
To give OneTwoTree a solid strategic foundation and a modern, consistent communication system — from brand personality, visual identity and content to the website and in-house photo/video production. In short: to make the brand feel as thoughtfully designed as the homes themselves.
We started where every strong brand should start — at its core. Through our BrandSoul workshop and the strategy that followed, we helped OneTwoTree define the foundations the brand could grow from:
From there, we shaped the entire communication around the SEE–THINK–DO–CARE framework, so every stage of the customer journey had its own role, message and content format.
This is the heart of our communication strategies.
From strategy, we moved into the visual world. We designed a social-first visual identity and a complete content system for Facebook and Instagram — making sure the brand felt clean, modern and trustworthy wherever people met it:
We anchored the communication in the idea of “close to Prague, without the stress” and built it around real projects such as Vily Řevnice and Resort pod Brdy – Hodyně. That way, the ads did not just sell houses — they spoke directly to people who were genuinely thinking about their next home.
Read more about how we work with social media and visual identity.
We also helped the brand online. Based on the UX analysis we prepared for OneTwoTree, we delivered complete graphic designs for the key website pages, built with Elementor in mind:
Their developer then took care of implementation — we delivered the design and UX direction, while the client handled deployment. A clean division of work that made perfect sense.
We design and build custom websites and e-shops.
Choose and configure your dream home
Select a plot and configure your home online to match your needs and lifestyle.
We start building
Move in within 7 months
A strong brand needs its own authentic visual material. That is why we photographed and filmed OneTwoTree — from the showroom and completed homes to the atmosphere surrounding each project.
A major part of the production was Resort Lipno, where we returned several times across different seasons:
This is how we approach corporate photography and video production.
This is where our way of working really matters. We measured and evaluated both performance campaigns and social media with care. And the data told a clear story: premium family homes near Prague convert most strongly through real estate portals — not through paid social.
So instead of quietly spending the client’s budget just because we could, we said it openly. We paused the performance part on good terms and redirected the budget to the channels where return actually made sense.
For us, that is not a failure. It is a principle: win-win thinking, transparency and respect for the client’s money. And that is exactly why the collaboration did not end — it moved into a new, stronger phase.
Today, our work with OneTwoTree continues through the promotion of a residential resort at Lipno — and we have naturally moved into the space where we bring the most value: brand, content and production. More specifically:
What started as a short-term campaign has grown into a long-term partnership — built on trust, fairness and shared work on something that genuinely makes sense.
S OneTwoTree jsme prošli celou cestu – od podstaty značky a strategie, přes vizuál, social a web, až po vlastní produkci a dnešní práci na resortu Lipno. Nejcennější ale je, jak tahle spolupráce vypadá: férově, datově a dlouhodobě. Když něco nedává návratnost, řekneme to. Když to dává smysl, jdeme do toho naplno. A přesně tak vzniká partnerství, které vydrží.
Write us. We are here to help breathe life into your brand and achieve your marketing goals