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Microdent s.r.o. – a professional website for the largest CAD/CAM laboratory in the Czech Republic

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01. Summary

Website redesign following modern trends with the emphasis on presentation and fine arrangement of Microdent products and services. We were able to efficiently merge a content aiming at several target groups into one website, emphasizing both the high technology level and personal and human approach of Microdent employees.

02. About the client

Microdent is a purely Czech company focused on information technology and its application in the dental industry since 2010. The aim is to increase the level of dental health care through implementation of the latest digital technology into more traditional dental processes.

03. Our task

Difficult website structure, out-of-date content and missing responsiveness of the website on mobile devices were the main reasons for the website’s full redesign. Due to our way of communication, approach and affordability, our company was the one picked over other well-known online agencies in a selection procedure. They were not looking for affordability but a reliable partner who could help them launch the website from “scratch”. The goal was to create a presentation that would honor a new commercial and marketing strategy of the company.

04. Obstacles

  • Company’s commercial strategy change that was supposed to be seen in the new structure.
  • A great amount of content necessary to be filtered.
  • Insufficient amount of photos and pictures.
  • The distance - the client was based in Turnov, 5 hours away from Zlín.

05. How we helped

Thanks to processing a completely new structure in a way of thought map and content concourse for every individual page in the Trello App, we created a needed mutual overview of the whole project. After that, everything went smoothly.

06. Results

New website naturally follows the new commercial strategy of the company. It presents all Microdent products and services in a simple and well-arranged way. An elegant and airy design combined with high-quality pictures of Microdent products and Microdent employees reflects both a high technology level and a personal approach of the whole company.

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